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Monday, November 24, 2014

Rio 2016 mascots inspired by animals and plants of Brazil

Bright yellow and cat-like, with a green leaf-haired brother, the mascots for the 2016 Olympics and Paralympics in Rio de Janeiro were launched by organisers late on Sunday. The mascots, who are said to represent the animals and plants of Brazil, are a key part of the Olympics merchandising campaign which is set to feature 12,000 products and is an important revenue source and a vital way of engaging the public.

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