Winter Classic first salvo in NHL 'shock-and-awe' ...

... to use military terms but this really is a sort of shock-and-awe campaign," Paul Swangard, managing director, Warsaw Sports Marketing Center at the University of Oregon told Reuters. "We are going to have these incredible interesting outdoor ...

http://wnflam.com/news/articles/2014/jan/02/winter-classic-first-salvo-in-nhl-shock-and-awe-campaign/